A New Look for M&Co.

I am thrilled to welcome you to the reimagined MelanieEverettCo.com. It’s been a journey getting here!

First, here is a look back at our old website:

Yes, yes, I know! We have come so far. There was nothing wrong with this minimalistic site, per se, but it did lack a sense of modernity and strong calls-to-action. When we found out that our old design platform was acquired and all websites would be at risk of deletion, we knew it was time to start fresh somewhere else.

It took many hours of dreaming and scheming, combined with even more hours of editing and tweaking, to launch our new online home. I owe so much credit to Sarah, who really took the reigns on this project and let her web design skills shine:

Our new homepage! Still clean, still “us,” still French Blue, but so much improved, right?

Now, there is one part of this redesign that I want to tell you a little bit more about. Do you see that blue oval in the middle? That is our new seal!

Our Seal

When Sarah and I began the process of building this website, we both knew we wanted to add something more to our visual identity. We loved (and still love) our Goudy typeface logo, but we wondered if there was an additional logo we could add to the mix.

I became obsessed with the concept of a seal. Inspired by a few favorite bloggers and brands, I started doodling...

Sarah took it from there, using Sketch to bring the vision to life. The seal began to take shape.

I am head over heels for the finished product! It is a perfectly imperfect hand drawn oval, with our classic Goudy typeface and an italicized ampersand for flair.

I hope you love it, too.

Thank you for taking the time to visit our new website. I hope this can be a hub for buyers and sellers to find clear next steps and valuable resources.

Out with the old, in with the new!